Sales & MarketingIn order to avoid unnecessary competition, Longwei carefully selects its customer groups.
Target Group One: retail group (gasoline stations). The Chinese domestic gasoline business has become more competitive since private ownership of gas stations has expanded. Both state-owned and privately owned gas stations have become more aware of competitive pricing strategies.
Target Group Two: commercial group (enterprises). This group typically consumes large amounts of fuel oil & petroleum on a regular basis. This group of customers is very sensitive to competitive pricing strategies and requires a stable supply.
Direct Marketing Method: Longwei employs its own sales & marketing staff to directly establish distribution & sales networks with its customers. Its sales representatives regularly visit gas stations and fuel oil consumption-intensive enterprises within the Company's distribution areas.
Referrals: Referrals from existing customers continue to be a strong source of new customers.
Distribution: Longwei's ownership of its own railroad system guarantees that it can meet its customers' demand, without the threat of shortages or supply interruption.